{"title":"The Durova Collection","description":"\u003cp\u003eAuthentic oak and stone looks on a 100% waterproof SPC core. Every finish includes an integrated underlay and the Unidrop click system.\u003c\/p\u003e","products":[{"product_id":"durova-white-oak-spc-flooring","title":"Durova White Oak SPC Flooring","description":"\u003cp\u003eDurova White Oak brings a bright, contemporary finish to any room, with soft grey-white tones and gentle wood grain running the length of each plank. Subtle knots and natural graining add authentic character without overwhelming the palette, making this one of the lightest, most versatile colourways in the Durova range. Its clean, airy finish helps open up smaller rooms and brightens darker spaces, while remaining warm enough to avoid feeling cold or clinical underfoot.\u003c\/p\u003e\n\u003cp\u003eThis adaptable light oak tone suits almost any interior style, from Scandinavian-inspired minimalism to soft contemporary schemes. It pairs beautifully with warm walnut and mid-tone wood furniture for a natural, layered look, or with crisp white and pale grey walls for a bright, airy finish.\u003c\/p\u003e\n\u003cp\u003eBeing 100% waterproof and highly durable, Durova White Oak works well throughout the home — from kitchens and hallways to bedrooms and home offices — offering a light, cohesive flooring choice across connecting spaces.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLength – 1220mm\u003cbr\u003eWidth – 183mm\u003cbr\u003eDepth – 5mm\u003cbr\u003ePack Coverage – 2.23m²\u003cbr\u003eWear Layer – 0.5mm\u003cbr\u003eIntegrated Underlay – yes\u003cbr\u003eClick System - Unidrop\u003cbr\u003eResidential Warranty – 25 years\u003cbr\u003eCommercial Warranty – 10 years\u003c\/p\u003e","brand":"Durova","offers":[{"title":"Default Title","offer_id":67568444899411,"sku":"SA73","price":44.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/2619\/1955\/files\/durova-white-oak-spc-flooring-living-room_b1d9985f-38ba-4e9f-a7e0-62e3bab3f77a.jpg?v=1790758738"},{"product_id":"durova-antique-oak-spc-flooring","title":"Durova Antique Oak SPC Flooring","description":"\u003cp\u003eDurova Antique Oak brings the character of reclaimed timber into a durable, waterproof SPC floor. Rich mid-brown tones are layered with natural variation, from warmer honey streaks to deeper umber shading, while authentic knot detailing and fine graining run the length of each plank for a convincing, board-by-board timber look.\u003c\/p\u003e\n\u003cp\u003eA subtle embossed texture adds tactile depth underfoot, echoing the worn, characterful grain of genuine antique oak without any of its maintenance demands.\u003c\/p\u003e\n\u003cp\u003eVersatile enough to anchor any interior scheme, Antique Oak works beautifully in open-plan living and kitchen spaces, where its warm neutral palette complements light oak cabinetry, white walls, and soft furnishings alike. It pairs equally well with pale Scandi-style interiors for a bright, airy contrast or with darker furniture and matte black fixtures for a richer, more contemporary look. \u003c\/p\u003e\n\u003cp\u003eWith a 0.5mm wear layer, it's built to handle the daily traffic of hallways, kitchens, and busy family living areas — and being 100% waterproof, it's equally at home in bathrooms and utility rooms.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLength – 1220mm\u003cbr\u003eWidth – 183mm\u003cbr\u003eDepth – 5mm\u003cbr\u003ePack Coverage – 2.23m²\u003cbr\u003eWear Layer – 0.5mm\u003cbr\u003eIntegrated Underlay – yes\u003cbr\u003eClick System - Unidrop\u003cbr\u003eResidential Warranty – 25 years\u003cbr\u003eCommercial Warranty – 10 years\u003c\/p\u003e","brand":"Durova","offers":[{"title":"Default Title","offer_id":67568444932179,"sku":"SA352","price":44.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/2619\/1955\/files\/Durova-antique-oak-spc-flooring-bedroom_ed0ef6c6-2873-4b28-9fe8-dabde0af4647.jpg?v=1790758739"},{"product_id":"durova-original-oak-spc-flooring","title":"Durova Original Oak SPC Flooring","description":"\u003cp\u003eDurova Original Oak captures the timeless warmth of natural oak in a resilient, waterproof SPC floor. Rich honey-brown tones flow through each plank alongside deeper caramel streaking, with pronounced grain lines and fine surface detailing that give the floor real depth and authenticity.\u003c\/p\u003e\n\u003cp\u003eThe staggered plank layout enhances the natural, organic feel underfoot, while a subtle textured finish echoes the tactile quality of genuine hardwood.\u003c\/p\u003e\n\u003cp\u003eA true all-rounder, Original Oak suits both contemporary and classic interiors with equal ease. Its warm mid-tone palette works beautifully against cool grey walls and modern furnishings for a striking contrast, while also complementing warmer neutrals, cream sofas, and natural wood furniture for a softer, more traditional feel.\u003c\/p\u003e\n\u003cp\u003eBeing 100% waterproof and built for everyday durability, it's a confident choice for open-plan living spaces, lounges, and high-traffic areas throughout the home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLength – 1220mm\u003cbr\u003eWidth – 183mm\u003cbr\u003eDepth – 5mm\u003cbr\u003ePack Coverage – 2.23m²\u003cbr\u003eWear Layer – 0.5mm\u003cbr\u003eIntegrated Underlay – yes\u003cbr\u003eClick System - Unidrop\u003cbr\u003eResidential Warranty – 25 years\u003cbr\u003eCommercial Warranty – 10 years\u003c\/p\u003e","brand":"Durova","offers":[{"title":"Default Title","offer_id":67568445030483,"sku":"SA308","price":44.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/2619\/1955\/files\/Durova-Original-Oak-Flooring-Kitchen.jpg?v=1790758740"},{"product_id":"durova-driftwood-spc-flooring","title":"Durova Driftwood SPC Flooring","description":"\u003cp\u003eDurova Driftwood brings a cool, weathered grey-brown palette to a durable, waterproof SPC floor. Muted taupe and ash tones sit alongside deeper charcoal shading and warmer driftwood streaks, creating striking colour variation from plank to plank.\u003c\/p\u003e\n\u003cp\u003eDistinctive knotting and pronounced grain detailing add rustic authenticity, while a textured surface finish captures the tactile, sun-bleached quality of reclaimed driftwood.\u003c\/p\u003e\n\u003cp\u003eWith its cool, contemporary tone, Driftwood is a natural fit for modern and Scandi-inspired interiors, working beautifully alongside soft greys, navy accents, and pale sheer curtains for a calm, layered look.\u003c\/p\u003e\n\u003cp\u003eIt also pairs well with warmer neutrals and natural textures for a more relaxed, coastal feel. 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Deep tan and toffee-brown tones sit alongside darker walnut shading, with authentic knotting and fine linear graining running through each plank for a genuinely timber-like finish.\u003c\/p\u003e\n\u003cp\u003eThe staggered plank layout adds to the natural, organic look, while a textured surface finish brings tactile realism underfoot.\u003c\/p\u003e\n\u003cp\u003eWarm and versatile, Durova Walnut suits a wide range of interior styles. It pairs strikingly with darker, moody colour schemes and grey furnishings for a rich, contemporary look, while its natural undertones also work beautifully alongside cream and neutral décor for a softer, more traditional feel.\u003c\/p\u003e\n\u003cp\u003eBeing 100% waterproof and built for everyday durability, it's a confident choice for open-plan living areas, lounges, and busy family spaces throughout the home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLength – 1220mm\u003cbr\u003eWidth – 183mm\u003cbr\u003eDepth – 5mm\u003cbr\u003ePack Coverage – 2.23m²\u003cbr\u003eWear Layer – 0.5mm\u003cbr\u003eIntegrated Underlay – yes\u003cbr\u003eClick System - Unidrop\u003cbr\u003eResidential Warranty – 25 years\u003cbr\u003eCommercial Warranty – 10 years\u003c\/p\u003e","brand":"Durova","offers":[{"title":"Default Title","offer_id":67568447881299,"sku":"SA409","price":44.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/2619\/1955\/files\/Durova-walnut-spc-flooring-living-room_4d81eba5-4f76-41a5-ad3f-a557a00a2567.jpg?v=1790758793"},{"product_id":"durova-black-oak-spc-flooring","title":"Durova Black Oak SPC Flooring","description":"\u003cp\u003eDurova Black Oak delivers a deep, espresso-brown finish with rich, dark wood grain running through each plank. Subtle knots and natural graining add authentic texture and depth, creating a bold, sophisticated look that anchors a room with real presence. This darker colourway brings warmth and drama to any space, striking a balance between contemporary styling and the timeless appeal of natural dark oak.\u003c\/p\u003e\n\u003cp\u003eThis deep, moody tone works beautifully in both classic and contemporary interiors. 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A soft white base is threaded with fine, irregular grey veining that mirrors the organic movement of genuine marble, while a high-gloss finish adds depth and a subtle reflective quality underfoot.\u003c\/p\u003e\n\u003cp\u003eThe result is a convincing, tile-by-tile stone look, with each panel appearing naturally distinct — all without the cost, weight, or upkeep of real marble.\u003c\/p\u003e\n\u003cp\u003eBright, versatile, and effortlessly premium, Carrara Marble Gloss suits both classic and contemporary interiors with ease. 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Deep charcoal and slate-grey tones move across each tile, broken up by fine, fractured white veining that echoes the natural fault lines of real limestone.\u003c\/p\u003e\n\u003cp\u003eA matt, stone-textured finish adds authentic depth and grip underfoot, while the tile-effect layout — complete with realistic grouted joints — gives the impression of large-format natural stone tiling without the weight, cost, or maintenance.\u003c\/p\u003e\n\u003cp\u003eThis bold, dark palette makes Limestone a striking choice for contemporary and industrial-style interiors. It pairs beautifully with warm timber furniture and brass or copper accents for contrast, or with charcoal, olive, and muted earth-tone furnishings for a cohesive, moody scheme.\u003c\/p\u003e\n\u003cp\u003eBeing 100% waterproof and highly durable, it works equally well in open-plan living spaces, hallways, and kitchens where a darker floor helps ground lighter walls and cabinetry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLength – 610mm\u003cbr\u003eWidth – 305mm\u003cbr\u003eDepth – 5mm\u003cbr\u003ePack Coverage – 2.23m²\u003cbr\u003eWear Layer – 0.5mm\u003cbr\u003eIntegrated Underlay – yes\u003cbr\u003eClick System - Unidrop\u003cbr\u003eResidential Warranty – 25 years\u003cbr\u003eCommercial Warranty – 10 years\u003c\/p\u003e","brand":"Durova","offers":[{"title":"Default Title","offer_id":67568447979603,"sku":"SA624","price":44.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/2619\/1955\/files\/Durova-Limestone-Flooring-Kitchen.jpg?v=1790758795"},{"product_id":"durova-sandstone-spc-flooring","title":"Durova Sandstone SPC Flooring","description":"\u003cp\u003eDurova Sandstone brings the timeless elegance of natural travertine stone into a durable, waterproof SPC floor. Soft ivory and warm grey tones flow together in gentle, veined movement, creating a soft, marbled effect that reads as authentically stone without any of the cost or complexity of a natural material.\u003c\/p\u003e\n\u003cp\u003eLaid in a classic tile format with a brick-bond pattern, it delivers a clean, sophisticated finish underfoot with a subtle matte texture.\u003c\/p\u003e\n\u003cp\u003eBright and versatile, Sandstone is ideally suited to light, airy interiors — from calming bedrooms to contemporary bathrooms and hallways. 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The textured, matte surface gives a convincing quarried-stone finish, with subtle tonal shifts between tiles that echo the natural irregularity of real stone. A realistic tile-effect layout with grouted joints completes the illusion of large-format stone flooring, without the cost, weight, or upkeep that comes with the real material.\u003c\/p\u003e\n\u003cp\u003eThis versatile mid-grey tone works as a strong foundation for both bold and understated interiors. 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It pairs beautifully with warm wood furniture and brass or copper accents for a striking contrast, or with soft blues, sage greens, and dusty pinks for a calmer, more elevated scheme.\u003c\/p\u003e\n\u003cp\u003eBeing 100% waterproof and highly durable, Durova Granite works equally well in living spaces, hallways, and kitchens, where a dark floor helps ground lighter walls and furnishings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLength – 610mm\u003cbr\u003eWidth – 305mm\u003cbr\u003eDepth – 5mm\u003cbr\u003ePack Coverage – 2.23m²\u003cbr\u003eWear Layer – 0.5mm\u003cbr\u003eIntegrated Underlay – yes\u003cbr\u003eClick System - Unidrop\u003cbr\u003eResidential Warranty – 25 years\u003cbr\u003eCommercial Warranty – 10 years\u003c\/p\u003e","brand":"Durova","offers":[{"title":"Default Title","offer_id":67568449224787,"sku":"SA406","price":44.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/2619\/1955\/files\/durova-granite-spc-flooring-bathroom.jpg?v=1790758840"}],"url":"https:\/\/durovaflooring.co.uk\/collections\/durova.oembed","provider":"Durova Flooring","version":"1.0","type":"link"}